Finally the day has arrived when I can shout -It’s up! “SUPERMARKET SARAH IS NOW OPEN AT SELFRIDGES LONDON- COME BUY BUY BUY!” and I say so with a massive smile on my face! It looks super duper!
Sunday night was a flurry of nerves as Linnea Apleqvist, Annette Gray, Henrik Delehag and I descended onto the shop floor! Adrenaline kept us going till 5am when all was up. Night time in Selfridges is a strange experience, it always reminds me of that film Night in The Museum. We did get a few strange looks from security as we dragged in two enormous pencils made by Jiggory Pokerywhich frame the wall brilliantly.
The wall is divided into 4 sections: Super Stuff, New Designers, Vintage and Gallery. It really is jam packed with goodies like a candy store! There is a chaotic order to it all.We added outlines to frame some items to give them a unique place, mimicking a garden tool shed.
Eley Kishimotoare first up in the Gallery. There are some fabulous exclusive items on this wall only available in store! Their flash print looks amazing against the white pegboard .
Thank you to all the guys at Creative Solutions who helped make and carry the wall! Super job! To Annette, Linnea and Henrik - without which I would have been a complete headlesss chicken. Thank you Bruno Conrad for the snaps! And thank you to all the Super designers who have contributed with their super stock! I hope you all love it!
Spread the SS word!