I am very excited to present TRAID Remade’s Super Spring Summer collection 2013! The windows and wall are up in the Dalston store now! So do come see!

106 -108 Kingsland Road

London  E8 2NS

I love the stories behind all the vintage clothes that TRAID sell and have long been a fan of their stores both in London and when they had  a store in Brighton, which is where I went to University.

Clare Farrell’s latest collection ‘REMADE’ is as you’d expect all made from recycled clothes.

Clare tie dyes, dip dyes, cuts and customises clothes which are no longer wanted and brings them back to life. I’m loving her mix and match Leggings and Bum bags! It was amazing working with Clare, her energy shines into the clothes she makes.

Do check out Clare’s summer delights in store, and soon online and on Supermarket Sarah.com

BIG THANKS to team TR who were so open and fun to work with!

Fashion Designer herself Claire Farrell,

TRAID TEAM: Leigh McAlea, Lyla Patel Reynolds,

The amazing prop designer Lizzie King and Louise Mulahy

all whom made my cling filmed card board box wall dream extravaganza a reality!

Thank you LCC for a super Green Week 2013! I was invited back this year to create a wall for TRAID at London College of Communication.

TRAID wanted to show the process of how their clothes start from unwanted items, get sorted in sorting depots and are then up cycled by their designers and sold in their stores for added value, helping to reduce landfill and develop sustainable livelihoods all over the world.

I interpreted this as TRAID MAKE UNHAPPY CLOTHES HAPPY!

so Sophie Abboud, a student from London College of Fashion helped me create a WONDER WALL of clothes which started sad and limp and then gradually became brightly coloured and dancing! we dotted the wall with some photos of the process and showed flying bird scissors swoop in to do the up-cycling to make sense of it all.

There was all sorts going on through out the day and Traid and Patrice John-Baptiste from Open Wardrobe had a great workshop going on customising clothes.

Popped by Kirstie Allsopp’s today to chat about her wall for Supermarket Sarah which was very exciting! Loving her bookshelf wall which revolves partly into her bedroom. What a fab idea! She has some super collections which she and her partner Ben have been collecting. An amazing tortoise shell hangs in a bathroom, beautiful framed butterflies and I spotted a brilliant vintage gym horse which works so well for the kids bedroom. Kirstie is all about championing vintage and up-cycling so I can’t wait for the wall up date which is coming soon: Watch this space!

POP ON BY TO OUR POP UP TODAY!

FROM 5pm:

AT: 42 CARNABY STREET, LONDON W1F 9PS

The EJF -

Environmental Justice Foundation is a UK based non profit  organisation working internationally to protect the environment and human rights. Safer Seas is one of their campaigns which this wall is based around.
They have collaborated with several designers, namely the super Vivienne Westwood to create bespoke T-shirts and clothes ranges for them which can all be purchased on their Supermarket Sarah wall but there is also more in their pop up shop on CARNABY STREET!

Do join us to celebrate an EJF/Supermarket Sarah XMAS Today - TUESDAY 18TH!

There will be Supermarket Vintage and Supermarket Books to be bought  -and all for a super cause!

MERRY XMAS!

What a super evening! THANK YOU to all who came despite the rain! It was so touching to see you all there. SO much fun!

Thank you Mike and Ola for the tunes

Tanqueray for the gin! Rob for creating the super tropical ‘Ruby Cooler’ cocktails.

The Jaguar Shoes team -Nick, Teresa, Vicky, Tomo, Oliver and James for being so brilliant to help organise the event.

Cico Books -so great to see you there! WE did it

James Gardiner and Andrew Swannell my super photographers! Team Tokyo re-united

The brilliant designer Teo Connor at Nodaysoff

The Christopher Kelley house hold - You guys rock!

Gabby Young -great to see you!

and Team BESPOKE! Interiors Team big up!

Alex Kiehl for the super photos and Tara Collis for being Clip board lady!

Henrik and Annette

and all my friends and family

IF you missed tonight I will be in Selfridges from 6pm -7pm on the ground floor in WHSMITHS for more! I’m thinking of bringing my giant pencil…?!

Thanks Takako, Mathew and Aska Copeland for a super wall up shopping party at your lovely Family Tree Shop on Exmouth Market! So many beautiful things!

check out their wall on Supermarket Sarah or pop along to their store. Exmouth Market is such a great summer street!

It’s that magical time of year in Japan right now!  Cherry Blossoms or ‘Sakura’ are in full bloom. This image was sent to me by the lovely Satoshi Hirano.

and THANKS ELLE Girl JAPAN! for my feature

I love the colours and shapes of Japanese fashion. Kusama dots, Lolita punk, indigo denims … modern twists of capes and kimonos let you fly around the city. Extremes are really extremes and modernity rubs shoulders with the past in a wonderfully jarring way… here are some of my fashion highlights from Japan:

Flea market Japan:

HARAJUKU girls:

Omotosando style:

The super talented Chisa and her splashed shoes by the Sky Tree near her studio

The beautiful Ai in her vintage jacket at the flea market!

The Hostess with the absolute mostest in Naka Meguro’s best kept secret restaurant. (All good restaurants are secrets in Japan behind hidden sliding door)

Seiko -vintage store owner in the super cool Daikanyama-cho district

Hiroyo button style

Hiroyo loves buttons and 45rpm which is great japanese fashion store!